04 / EVIDENCE

About 28,000 organic keywords at the early-2025 peak

Search at phs ran as a compounding system, not a campaign: technical health first, content around real questions, tracked week by week against named competitors.

← Work index04 / EVIDENCE

SpyFu chart of phs.co.uk organic keywords over time: about 8,000 before 2017, a dip to about 2,000 around 2018, rising to a peak of about 28,000 in late 2024 to early 2025, then 12,825 now — phs.co.uk organic keywords, all time. Source: SpyFu (third-party estimate), screenshot supplied September 2026.

28korganic keywords at the early-2025 peak (SpyFu)

12,825organic keywords today (SpyFu)

Weeklytracking against named competitors

The evidence

By early 2025, phs.co.uk peaked at about 28,000 organic keywords (SpyFu). It sits at 12,825 today. The chart is the working evidence, not a designed graphic.

The method

Fix technical health. Build around the questions real customers ask. Track weekly against named competitors. Keep compounding rather than declaring a campaign finished.

Next case studyphs Group digital transformation ↗